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St. Moritz started in 2021, when three friends in Amsterdam, who met during our university years, decided to create a sunglasses brand together. We lived together, went to the same parties and festivals, and were always sharing style tips. But when it came to eyewear, we all felt the same thing: something was missing.

There wasn’t a brand that combined colour and energy with a classic frame. So we thought: why not create a modern yet classic eyewear brand? One that reflects our mix of styles, tastes, and stories.

That idea became St. Moritz.

What started as a simple kitchen table conversation has grown, five years later, into a brand worn around the world. From Barcelona to New York, we've spotted St. Moritz wherever we go.

And that’s exactly our goal: to become a global brand for people with energy, character and not afraid to add some modern twists to their daily fits.

For people who choose to see the world through a new lens.

And we’d love for you to join our 100.000+ community and create unforgettable moments with your St. Moritz on.

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